Privacy Policy
Last updated: 2 November 2026 · Artellidev Technologies Private Limited
This notice explains how Netra, a traffic enforcement platform built by Artellidev Technologies Private Limited ("Artellidev", "we"), handles personal data. It is written with reference to India's Digital Personal Data Protection Act, 2023 ("DPDP Act").
1. Who is responsible
Netra is deployed by traffic police and other authorised enforcement agencies ("the Agency"). The Agency decides why and how enforcement data is processed and acts as the Data Fiduciary. Artellidev provides and operates the software on the Agency's instructions and acts as a Data Processor.
Processing for the prevention, detection, investigation or prosecution of offences may be covered by exemptions under Section 17 of the DPDP Act, as determined by the Agency.
2. Data we process
- Vehicle data: registration numbers read by the scanner, and, where a plate matches a record, the related alert, time and location.
- Officer data: name, email, assigned city or unit, sign-in activity, device location during scanning, and an audit record of plates checked.
- Records supplied by the Agency: pending challan lists and crime or fake-plate watchlists uploaded by authorised administrators.
- Public website visitors: basic technical information needed to serve the website. We do not run advertising trackers.
3. How Netra minimises data
- Camera frames are processed in memory and discarded. Netra does not store video, and does not queue pictures when the network is unavailable — scanning simply pauses.
- In On-Device mode, plate reading happens on the officer's phone.
- Crime watchlists are matched using cryptographic digests so that phones do not receive the plain list of suspect plates.
- Alerts are written to a tamper-evident, hash-linked log so that every lookup can be audited.
4. Purpose of use
Data is used only to identify vehicles with pending violations or alerts, help officers act on them, produce evidence records, and audit officer activity. It is not sold or used for marketing.
5. Retention
Plates with no match are not kept. Alert records, evidence and audit logs are retained for the period set by the Agency under its legal and evidentiary obligations. Agencies configure this period per city in Netra, and records older than it are deleted automatically each night. The tamper-evident audit log keeps only a masked plate and a cryptographic digest so its integrity can still be verified.
6. Sharing and hosting
Data is shared only with the deploying Agency and with service providers needed to run Netra (such as cloud hosting), under confidentiality obligations. Agencies may choose deployments hosted in India.
7. Security
Access requires an individual officer account with role-based permissions. Data is transmitted over encrypted connections, and administrative actions are logged.
8. Your rights
Officers and other individuals may request access to, correction of, or erasure of their personal data, and may nominate another person to exercise these rights, subject to exemptions that apply to law enforcement. Requests about enforcement records are handled with the deploying Agency.
9. Grievances
Questions or complaints about this notice can be sent to our Grievance Officer at info@artellidigital.com. If you are not satisfied with the response, you may approach the Data Protection Board of India.
10. Changes
We may update this notice. The date at the top shows when it last changed.